/ SIGHTING RATES
93% OF THE NIGHTS WE GO OUT
Nobody can promise you the northern lights. But the odds aren’t random — and most of what moves them gets decided before you ever step outside.

/ THE NUMBER
A Number, Not a Promise
Most operators won’t give you a number at all. The ones who do rarely tell you how they arrived at it.
Ours is straightforward. Across a season, we see the northern lights on 93% of the tours we run. Not 93% of nights in Iceland — 93% of the nights we looked at the forecast and decided the sky was worth going out under. That second half is where the number actually comes from, and it’s the half nobody explains.
Which means the honest version is a little counterintuitive: our sighting rate is high partly because of the nights we don’t run. Every tour we call off is a tour that never had a chance to fail. We could pad the calendar, take everyone out regardless, and watch the number fall — plenty do. We’d rather keep the number real and tell you exactly what’s behind it.
So here’s what’s behind it. Six things decide whether you see the aurora on any given night. Three of them are entirely out of everyone’s hands. Three of them are the reason it’s worth going out with someone who does this every night of the season.

/ THE 93%
How We Count It
A sighting rate is only worth anything if you know what’s being counted. Ours is one season’s tours, recalculated at the end of each season — not a lifetime average that quietly gets easier to defend every year it survives.
A night counts as a sighting when the aurora was visible to the naked eye. Not when a long exposure pulled a green smudge out of a grey sky — cameras see the aurora far better than we do, and a rate built on what the sensor caught rather than what people actually saw is a rate built to flatter itself. Some of those 93% were a soft band moving slowly overhead rather than the sky tearing open. We count those. We don’t dress them up as something else.
What the number can’t tell you is what happens on your night. It’s a season-wide average, and averages don’t apply to individual evenings — on any given night you either see them or you don’t. Book two nights if your trip allows it. It’s the single biggest thing you can do for your own odds, and it costs you nothing to know that in advance.
And when a night does come up empty — clear sky, quiet sun, the field pointing the wrong way — you come back out with us again, free.

/ FROM OUR TRAVELLERS






